Lululemon

Two young women holding shopping bags while live-stream shopping.

Forget the Rack — Activewear’s Hottest Sales Floor Is Becoming a Livestream

As livestream commerce gains ground in the U.S., one platform reports that its athleisure sales have climbed nearly 30% in six months.

Best Lululemon We Made Too Much Sale Deals

The Best Spring-Ready Finds from Lululemon’s We Made Too Much Section

Lululemon rarely hosts sales – we've rounded up the best overstock finds from the activewear brand's We Made Too Much section, starting at just $9.

Alo Yoga cashmere lounge set
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From V-Front Waists to Track Pants, These Trends Are Shaping Activewear

Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.

Frances Tiafoe wearing Lululemon's new ShowZero clothing

Lululemon Pushes Into Sports Performance as CEO Hunt Continues

Lululemon is launching sweat-concealing tech with tennis star Frances Tiafoe as the brand navigates a CEO search and increasing competition.

The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations

Lululemon has named social fitness gym The Athletic Clubs as its exclusive NYC gym partner for its new "Yet" activation.

Lululemon Opens High-End Pop-Up Gym Featuring Top Trainers

Lululemon has opened Studio Yet., a three-week LA pop-up studio with elite trainers and $40 classes. All proceeds benefit BlacklistLA.

promo for the Wellness Day event at NBA All-Star weekend

At NBA All-Star Weekend, Women in Leadership Embrace Wellness

At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.

Four women perform a synchronized strength workout using dumbbells and yoga blocks in a red-lit studio.

H&M’s New Activewear Collection Is Inspired by Hot Pilates, Saunas & Cold Plunges

H&M Move is debuting new activewear inspired by hot Pilates and recovery trends, featuring its signature SculptMove fabric.

Lululemon storefront with large glass windows showcasing athletic apparel and mannequins inside a modern retail store.

Ex-Ralph Lauren Exec Emerges in Lululemon CEO Succession Chatter

Lululemon shares ticked higher again amid reports that Elliott Investment Management is backing Jane Nielsen as the brand's next CEO

Lululemon CEO Calvin McDonald To Step Down Amid Recent Challenges

Lululemon’s CEO transition and Q3 earnings report pushed shares higher, although the activewear giant has experienced recent struggles.