A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.
Young adults who follow health influencers on Instagram may be physically healthier, but they're more likely to be depressed and anxious, a new study finds.
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.
Technogym's Fabrizio Cecchinelli explores the reasons for the growing popularity of strength training and whether it’s a passing trend.
The story of Gymshark founder Ben Francis has all the elements of a fantastic budding entrepreneur-to-billionaire story.
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