In today’s hyper-competitive fitness landscape, recovery isn’t an afterthought — it’s a differentiator. Nearly every forward-thinking gym and boutique fitness studio is carving out space for post-workout restoration. But as recovery offerings become more sophisticated, so do the expectations of members, and the pressure on operators to deliver.
Since opening in 2017, Smith has turned Hotworx into one of the fitness industry's biggest success stories with nearly 800 locations.
Gwynda and Monica Nia Jones, a mother-daughter duo from Chicago, persevered to build a profitable Hotworx fitness studio.
Perspire Sauna aims to optimize health and wellness with a spa-like experience, 57 locations and another 35 coming soon
The global wellness economy now stands at $6.3 trillion, and gyms and health clubs are getting in on the action.
With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence
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