Gen Z-loving fitness events are evolving into social, sensory-rich experiences—here's how fitness operators can lean in.
Hyrox has opened bidding for cities to host its 2026 or 2027 World Championships, with over 12,000 athletes expected to compete worldwide.
FIBO 2025 wrapped up in Germany this past weekend and one thing was clear: the fitness industry is growing in Europe – and across the world.
Boutique training brand ISI Elite Training is an official partner for Hyrox Miami 2025, providing race prep across its facilities.
The new enterprise solution comes as Hyrox looks to make its group fitness programming available inside gyms and studios worldwide.
The VTLZR Hybrid Athlete Retreat returns to New York’s Catskill Mountains for its second annual festival this May.
Hyrox is debuting a custom-engineered sled turf, developed with Centr, at the 2025 World Championships in Chicago.
GymNation has signed a multi-year deal with Hyrox to launch Hyrox Performance and Training Centers across the Middle East and Saudi Arabia.
Centr has expanded its training offerings with new strength, mobility and Hyrox training programs, with more rolling out throughout the year.
Olympic medalist Gabby Thomas has signed a four-year deal with wearable brand Amazfit, serving as an elite athlete brand ambassador.
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