Edwards, CrossFit's former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors.
Think Hyrox, but for healthspan. The longevity-focused Super Age Games debuts this fall with Whoop and NeuroTracker as founding sponsors.
Life Time is debuting Hybrid XT group training as operators increasingly seek to challenge Hyrox's grip on the fitness-competition market.
Hyrox Youngstars, a fitness racing series for kids ages 8 to 15, is making its U.S. debut, starting with Salt Lake City and Anaheim.
Hyrox is adding Les Mills as official group training program partner. The fitness brands are uniting to highlight community and build exclusive training programs.
Wearable brand Amazfit has inked a three-year deal with fitness competition brand Hyrox as wearables push more into sports.
Hyrox has partnered with Wodify to deliver official training programming to more than 5,000 independent and boutique fitness operators.
Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools' Day 2026 is holding up a mirror to the wellness industry.
Boutique operator Fitstop is expanding beyond the studio with Global Games, leaning into the boom of Hyrox-style competitive fitness events.
F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.
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