Hyrox
Revl Training Sees Success With Whoop-Sponsored Fitness Competition
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
ATHX Games Eyes Global Expansion With Adidas Partnership
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
Hyrox Forms Science Council as Olympic Ambitions Grow
Hyrox launches a global Science Advisory Council and its first Science of Hyrox Report as the sport pursues Olympic status.
Hyrox Launches Fitness Cruise, Eyes Vacation Experiences
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
Hyrox Names Electric Car Maker Lucid as Partner, Olympic Vision on Deck
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
Orangetheory Adding Hyrox Training to Select Studios
Orangetheory is partnering with Hyrox to launch new new classes as the global fitness racing brand expands across gyms and studios.
Willpower Hosts Wellness Leaders at Soho House NYC
Willpower’s Catalyst Series at Soho House New York will unite Caulipower, Hyrox and Ancient Crunch to discuss the future of wellness.
Beyond Raceday: How Concept2 Powers the HYROX Athlete Year-Round
Through its inclusive equipment design, digital platforms, and virtual events, Concept2 keeps HYROX athletes connected and motivated.
Hyrox Signs USAA as Title Sponsor for Upcoming Dallas Race
Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
