Hyrox
Treadmill Concept Stride Fitness Rebrands Around Strength Training
To fuel a comeback, Stride Fitness is removing treadmills and adding more strength training equipment, while embracing trends like recovery and Hyrox.
From Workout Cruises to Destination Races, Fitness Travel Is on the Rise
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
ATN Week in Review: The Wellness World Is Splitting Into Two
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
Hyrox Expands New York Race to Two Weekends, Adds NYU Langone as Title Sponsor
Hyrox is expanding its New York City event to two weekends, bringing eight days of racing to Pier 76 this spring.
Under Armour Launches Fitness Cruise Amid High Demand for Wellness Travel
Under Armour is taking fitness offshore, partnering with StarCruises to bring workouts and recovery to the high seas.
Revl Training Sees Success With Whoop-Sponsored Fitness Competition
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
ATHX Games Eyes Global Expansion With Adidas Partnership
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
Hyrox Forms Science Council as Olympic Ambitions Grow
Hyrox launches a global Science Advisory Council and its first Science of Hyrox Report as the sport pursues Olympic status.
Hyrox Launches Fitness Cruise, Eyes Vacation Experiences
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
