gamified

Lucra, Asensei Launch Gamified Fitness Platform for Engagement

Lucra and Asensei have launched a gamified challenge platform that helps brands boost member engagement and lower customer acquisition costs.

Zumba dance members

Zumba Brings the Party Home in New Partnership With Nex

Zumba and motion-tech startup Nex are teaming up to bring interactive dance workouts to the living room, turning screen time into family fun.

Ergatta Rowbot promo

Ergatta Launches Rowbot, a Personalized Rowing Companion

Ergatta launches Rowbot, a customizable virtual competitor that adds real-time pacing, motivation and performance tracking.

young people at work in front of laptops.

Employee Wellness Gets a Boost With Wellhub Challenges

Wellhub has introduced gamified, employee-created Wellhub Challenges to boost engagement and reduce burnout.

A graphic of the iFIT/Ergatta immersive experience.

Race to the Finish: iFIT Integrates Ergatta’s Gamified Content

iFIT and Ergatta are bringing a gamified virtual racing experience to NordicTrack and ProForm equipment for a new way to train and compete.

an image of the new Aviron treadmill

Aviron Adds Gamified Treadmill and Loadable Dumbbells to Lineup

Aviron is expanding its fitness hardware portfolio with a gamified treadmill and loadable dumbbells, redefining fitness as fun.