fitness racing
Revl Training Sees Success With Whoop-Sponsored Fitness Competition
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
ATHX Games Eyes Global Expansion With Adidas Partnership
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
Life Time To Compete With Hyrox, Launches LT Games & $20K Prize Pool
Life Time debuts LT Games, a 17-stage hybrid fitness competition set for next month with a $20K prize pool and training classes to prepare.
For Fitness Brands, Authentic Events Are the Next Growth Channel
Gen Z-loving fitness events are evolving into social, sensory-rich experiences—here's how fitness operators can lean in.
Strava Acquires Runna Amid Spike in Race-Day Goals
Strava has acquired Runna, a U.K. startup offering personalized training plans for runners, as it doubles down on the global running boom.
Hyrox Opens Bidding for 2026/2027 World Championships
Hyrox has opened bidding for cities to host its 2026 or 2027 World Championships, with over 12,000 athletes expected to compete worldwide.
ISI Elite Training Named Official Partner for Hyrox Miami 2025
Boutique training brand ISI Elite Training is an official partner for Hyrox Miami 2025, providing race prep across its facilities.
Hyrox & Centr Team Up To Launch High-Performance Turf
Hyrox is debuting a custom-engineered sled turf, developed with Centr, at the 2025 World Championships in Chicago.
Former Rugby Player Takes the Helm at Yohka Sports
As as obstacle racing prepares for the Olympic spotlight in 2028, Yohka Sports has named a new CEO who will guide the brand forward.
HYROX Announces Chicago as Host of the June 2025 World Championships
Hyrox has selected Chicago as the host city for its highly anticipated 2024/25 World Championships.
