female athletes

gorjana jewelry sports campaign
Fashion

Gorjana Sport Club Explores Jewelry as a Form of Identity for Female Athletes

Amid a historic rise in women’s sports, gorjana's new initiative spotlights how top athletes use jewelry for confidence and self-expression.

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Wendy & Robbie Underhill
Fitness

SixFour3 Scales Franchise As Interest in Girls’ Sports Climbs

SixFour3 expands with a new Richmond facility and Maryland deal as interest in girls’ sports and training rises.

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a football on a field
Fitness

5 Super Bowl LIX Ads Representing the Wellness Shift

Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.

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