New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
The ghosts of F45’s rise-and-fall era aren’t quite laid to rest. Mad Fitness Group, which built out F45 Training studios across six states, has filed for bankruptcy and plans to shed its money-losing gyms
Call it the Hyrox Hook: Consumers sign up for a race, then look for a place to train. Gyms and studios that lean in are seeing results.
The rollout is anchored by an F45-specific version of the Reebok Nano X5 Edge shoe, with more drops planned in coming the months.
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
F45 Training is expanding into diagnostics and personalized supplements through a new partnership with Joi + Blokes.
F45 Training and Endurance Zone have launched FIT Rewards, a loyalty program giving members perks like supplements, apparel, tech and more.
Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.
Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.
Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
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