experiential
Fashion Brand Flannels Opens In-Store Fitness Studio From HiiClub
HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.
Free Fitness Finds Its Stride As Parkrun Launches in Brooklyn
Brooklyn hosts its first parkrun at Brooklyn Bridge Park, a free weekly 5K that joins a global movement built on community and inclusion.
Club Pilates Wraps Record-Breaking Challenge With First Experiential Event
Xponential Fitness–backed Club Pilates drew 136K members to its Pilates Body Challenge and will soon host its first experiential event.
Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago
Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.
