Europe

Top Soccer Team Using Biomarker Testing To Optimize Performance

Biomarker testing is finding its way into the world of professional soccer as Biolyz enters a multiyear partnership with Germany's Borussia Dortmund.

Athletes wearing Kiprun shoes

French Brand Kiprun Makes Bid for US Running Market

France-founded Kiprun, part of Decathlon, is hoping to sway American runners with its footwear line fronted by prominent European athletes.

people work out in a fitness studio

FS8 Plans Large-Scale Expansion Across Europe

FS8, the Australia-born, U.S.-based fitness brand combining Pilates, tone and yoga, is expanding into 10 new European cities.

a man working out at Basic-Fit

Basic-Fit Acquiring Clever Fit in $186M+ Deal To Expand in Europe

Basic-Fit is acquiring Clever Fit for up to €175 million ($204 million), entering franchising and boosting its footprint to 2,150 clubs.

Hyrox training studio inside Third Space Canary Wharf

Hyrox Makes Luxury Fitness Play in UK’s Third Space

Third Space, an upscale health club chain in London, has opened its first-ever dedicated Hyrox training studio, while adding new classes.

a man working out at Basic-Fit

Basic-Fit’s First Franchise Locations Expect to Open in 2025

One of Europe's leading HVLP operators, Basic-Fit, says its 2025 franchising plans will fuel it to expand to new countries.