Dubai

Fitness Business

Dubai’s Boutique Fitness Studios Score Points for Thinking Like Hotels

Dubai's boutique fitness operators are borrowing from luxury hospitality and seeing success, but Pilates is the exception.

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BodyBase reformer studio
Fitness

BodyBase Opens First International Franchise Studio at JW Marriott Marquis Hotel Dubai

BodyBase expands into the UAE, debuting its franchise-ready studio concept at the world’s tallest five-star hotel.

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a man and woman staying at GymNation's concept hotel.
Fitness

GymNation’s Latest Innovation? A Hotel Room on the Gym Floor

GymNation has unveiled an in-gym hotel in Dubai with king-size beds, Netflix, and protein shakes, with bookings beginning next month.

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