Don Faul

a smiling headshot of GoRuck founder Jason McCarthy

CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution

Created by a former Green Beret, Goruck has become one of the hottest brands in sportswear, recently inking a deal with CrossFit.

CrossFit Names GoRuck as Official Apparel & Footwear Partner

GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.

CrossFit layoffs

CrossFit Confirms Layoffs to 20% of Workforce

The layoffs affected around 20% of CrossFit workers and were the result of a strategic decision, the company said.