Ergatta now offers game-based workouts and instructor-led classes, giving the brand a powerful one-two punch in connected rowing.
Hydrow is rowing over to the booming strength training and longevity spaces, acquiring a majority stake in Speede Fitness.
A manufacturer of rowers for brands like Ergatta and CityRow, WaterRower has just made a splash in the connected fitness space.
Hydrow, a celeb-backed connected fitness rowing brand, is reportedly discussing acquiring CityRow to nab its rival's subscriber base.
Fashion brands that have opened standalone gyms include Aviator Nation, Revolve, Hermès, and Alo Yoga. More are likely to follow suit.
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