Bala, the cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach.
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
The limited-edition Bala x CorePower Yoga 2lb Bangles will be available for purchase online at and in select studios nationwide.
Athletech News talked to Julia Horn, SoulCycle senior director of Retail, to explore early reads on these product launches...
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