Bala

Bala Eyes Wider Consumer Base With Target Retail Deal

Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.

CorePower Yoga, Bala Team Up To Create Limited-Edition Bala Bangles

The limited-edition Bala x CorePower Yoga 2lb Bangles will be available for purchase online at and in select studios nationwide.

SoulCycle Unveils New Apparel Series SoulRise, Yellow

Athletech News talked to Julia Horn, SoulCycle senior director of Retail, to explore early reads on these product launches...