ATHX Games
member exclusive
ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
Revl Training Sees Success With Whoop-Sponsored Fitness Competition
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
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As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
ATHX Games Eyes Global Expansion With Adidas Partnership
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
