ATHX Games

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As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics

Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.

Adidas and ATHX Games banner

ATHX Games Eyes Global Expansion With Adidas Partnership

Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.