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The Event Fitness & Wellness Owners and Operators Can't Miss.
The premium activewear brand is marking its popular Commuter Collection’s 10th anniversary with a Wordle partnership, terminal activations, influencer storytelling and a national sweepstakes tied…
As livestream commerce gains ground in the U.S., one platform reports that its athleisure sales have climbed nearly 30% in six months.
Activewear and athleisure brands are investing in purposeful, elevated styling for what’s coming to the studio, the street, and everything in between.
Lululemon is launching sweat-concealing tech with tennis star Frances Tiafoe as the brand navigates a CEO search and increasing competition.
Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture.
Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.
From recovery staples to high-performance tech gear, ATN rounds up the top fitness and wellness products on sale for Amazon Prime Day 2025.
Lululemon is laying off 150 employees and planning modest price increases to offset tariffs amid shifting consumer demand.
Phyt Lab debuts as a luxury activewear brand merging performance and style, aiming to redefine fitness apparel.
The global sportswear market is projected to reach $128B by 2031, driven by several factors that are driving demand.
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