For the 130th Boston Marathon, dozens of brands flocked to capture the attention of thousands of runners, their loved ones and race spectators with pop-ups,…
Lululemon is boosting its North American footprint with a substantial investment in the Mexican market, with a new site launch giving greater access to its products for consumers across the country
Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.
Brands including Saucony and Rabbit had a major presence at the second-annual Every Woman’s Marathon, held in Scottsdale, Arizona.
Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.
The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.
Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
Reebok is launching the Reebok Golf for both seasoned professionals and amateurs to the sport on March 25.
Peloton apparel and accessories can now be found on Target's online marketplace as the connected fitness leader leans into retail.
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