The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The cult-favorite NYC-based running brand known for its trendy apparel is expanding its footprint with a new Barcelona location, its first in Europe
Premium brands like Bandit and Satisfy are fueling a new era of luxury running, where high-priced apparel, performance gear and popular races have become status symbols for runners willing to spend thousands on the sport
The Boston Marathon carries potentially more prestige than any other of the World Marathon Majors. It’s notoriously difficult to get into; in order to even have a chance of an entry, you need to run a qualifying time — which keeps getting faster every year — and even then, there’s no guarantee. Others go the...
Lululemon is boosting its North American footprint with a substantial investment in the Mexican market, with a new site launch giving greater access to its products for consumers across the country
Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.
Brands including Saucony and Rabbit had a major presence at the second-annual Every Woman’s Marathon, held in Scottsdale, Arizona.
Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.
The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.
Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
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