ALTA Group

ALTA Technology Group, DXFactor Merge To Form Applied AI Brand ALTA DX

The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.

Fitness Technology Summit 2025 Heads to Chicago With Focus on AI, Data & Personalization

Top executives from Equinox, EOS Fitness and EGYM will meet in Chicago for the 2025 Fitness Technology Summit.