Sport Alliance Acquires Top European Software Platform PerfectGym
The Germany-based Sport Alliance has been in expansion mode since receiving a $100 million growth investment from PSG Equity late last year
Sport Alliance is strengthening its grip on the fitness software industry across Europe and Australia. The fit tech brand has acquired PerfectGym, a global software provider based in Poland that specializes in management solutions for fitness and leisure businesses.
Over 130 fitness chains in more than 55 countries utilize PerfectGym’s scalable platform and open API to streamline operations, boost retention and spur business growth by leveraging insights from third-party data sources — making it a rather large fish for Sport Alliance to reel in.
“PerfectGym has always been committed to shaping the fitness industry and providing leading solutions to enterprise customers and complex sports facilities,” said Sebastian Szałachowski, CEO of PerfectGym. “In Sport Alliance we have found a partner for growth who shares our mission, and we are eager to continue to expand together.”
As a result of the acquisition, Sport Alliance becomes the software provider for 14 of Europe’s top 30 fitness chains. The company is also now the market leader among leisure centers in Australia and services customers in over 130 international chains in more than 55 countries, driving digital transformation for over 10,000 sports facilities. This includes brands such as FitX, LifeFit Group (owner of Fitness First) RSG Group (owner of McFit and Gold’s Gym) clever fit and Bodystreet.
“This is a significant milestone in supporting the fitness industry worldwide on its path towards further digitization,” said Daniel Hanelt, CEO of Sport Alliance. “Sebastian and his team bring valuable international expertise and incredible motivation to the group; we are very much looking forward to the journey ahead.”
In late 2023, PSG Equity granted Sport Alliance $100 million in new equity to drive international growth. That was the firm’s second investment in Sport Alliance, with its initial one being $65 million in 2021. The fit tech brand says it has more than doubled its revenue via “organic growth and four add-on acquisitions,” since then.
PSG Equity supported and backed the acquisition of PerfectGym.