Through a new partnership with Belgian brand Loop, sound-conscious SoulCycle riders can now purchase reusable earplugs, which offer 17 decibels of protection
If you’ve ever experienced a SoulCycle class, you’ll know it’s kind of like being in a nightclub while pushing your limits through the high-intensity, invigorating workouts.
There’s no doubt that high-energy music can lead to better workouts, but for some, the atmosphere of a boutique fitness class can be a bit too loud.
A new partnership with Belgian brand Loop Earplugs could make SoulCycle’s classes more accessible for a wider audience, who can now adjust the volume to their preferences while sweating it out in one of the leading brand’s studios.
From Feb. 18 through Aug. 17, SoulCycle riders will be able to purchase Loop earplugs in studios across all major U.S. cities.
The Experience 2 model will be available in either black or gold, providing over 17 decibels of hearing protection in the brand’s signature secure and comfortable fit made to last throughout the intense workout.
Even with the hearing protection, riders can enjoy SoulCycle’s trademark beat-based rides and their instructor’s playlists, and later use the earplugs for recovery, sleep or other social events like concerts or clubs.
“We started Loop to make hearing protection something people actually use,” said Loop co-founder Maarten Bodewes. “Music is a core part of a SoulCycle class, and people shouldn’t have to choose between protecting their hearing and enjoying it.”
Participating studios include locations in New York, Massachusetts, Pennsylvania, California, Connecticut, Illinois, Texas and Florida.
“At SoulCycle, we’re always thinking about how to evolve the rider experience to support performance and long-term well-being,” said SoulCycle CEO Evelyn Webster.
“This partnership with Loop Earplugs gives our riders an option to protect their hearing without sacrificing the class they know and love,” Webster added. “It’s a natural extension of how we think about holistic wellness.”
As Loop makes its entrance into the fitness space, it builds upon momentum from a 2025 filled with growth.
The brand became an official partner of the Formula 1 team for British luxury automotive manufacturer McLaren, collaborated with luxury jeweler Swarovski and cemented its presence in major music festivals by becoming a global partner of Tomorrowland and the official earplug partner of Coachella.
