Self Esteem Brands Brings HIIT Workouts, Waxing Services to Las Vegas
Anytime Fitness franchisee Steve Polk is introducing Basecamp Fitness and Waxing the City as new additions to the popular tourist destination
Self Esteem Brands is taking Basecamp Fitness and Waxing the City to Las Vegas, bringing two new fitness and wellness brands to Sin City.
The move will see three Basecamp Fitness studios and one Waxing the City location in Las Vegas, led by Steve Polk, an Anytime Fitness franchisee, and business partners Nikki Huynh and Bill Hargraves.
The deal complements Self Esteem Brands’ strategy in expanding its portfolio with brands that offer an interconnected wellness experience. The company recently announced plans to open 10,000 fitness, health and wellness clubs worldwide by 2030.
“By integrating these brands, we’ve unlocked endless cross-brand opportunities for our existing franchisees, allowing them to tap into multiple revenue streams and offer customers a complete fitness, health and wellness experience,” said Chuck Runyon, co-founder and CEO of Self Esteem Brands. “We’re excited Steve has taken advantage of the opportunity to become our first-ever tri-brand franchisee.”
Basecamp Fitness will provide Las Vegas residents with a HIIT group workout concept with 50 minutes of exercise compacted into 35 minutes. Waxing the City, on the other hand, will offer waxing services and a high-quality experience along with skin and beauty care products.
“It’s an honor to pioneer a new era of franchise ownership for Self Esteem Brands as the first tri-brand franchisee,” Polk said. “Since joining the Anytime Fitness system, we’ve seen tremendous success at our clubs and we’re looking forward to that translating to Basecamp Fitness and Waxing the City.”
With a background in the automobile industry and as a co-founder of Building Blocks for Business, Polk began his franchise career with the Self Esteem Brands-owned Anytime Fitness last year and now owns and operates five locations.
“I’m eager to bring these brands to the Las Vegas community to further Self Esteem Brands’ mission to improve the self-esteem of the world,” Polk added. “With the support of Self Esteem Brands’ corporate team and its resources, we are confident that Basecamp Fitness and Waxing the City will resonate with community members and bring highly differentiated workouts and waxing services to those in Las Vegas.”
