Saquon Barkley to Lead New C4 Sport Campaign
C4 Sport has enlisted NFL star Saquon Barkley as the face of its pre-workout line, marking the latest move in a wave of athlete-led marketing in the sports nutrition space
Nutrabolt, the company behind C4, has named NFL running back Saquon Barkley as the new face of its C4 Sport pre-workout line.
Following a standout 2024 season, Barkley will headline campaigns aimed at reinforcing C4 Sport’s position as a leading pre-workout brand in the U.S. through exclusive content, behind-the-scenes looks at his workouts, and exciting giveaways.
“All top athletes are always looking for ways to get better,” Barkley said. “As a fan of the brand, I use C4 Sport because it gives me the energy, focus, and endurance I need to attack every workout and stay at the top of my game. Knowing it’s NSF Certified for Sport means I can trust it is safe, tested, and approved for game day. I couldn’t be more excited to partner with C4, a brand that I’ve used for years and always keep with me for training.”
Fans can follow the partnership on Instagram at @c4energy and @Saquon.
“At Nutrabolt, we’re dedicated to delivering high-performance products that give athletes a competitive advantage,” Nutrabolt chief marketing officer Robert Zajac said. “C4 Sport elevates their training experience, gets them ready to perform, and fuels athletes on gameday. Partnering with Saquon Barkley is a natural fit, as his relentless drive and commitment reflect the core values of our brand. All our NSF Certified products, including C4 Sport, give athletes at all levels the trusted, safe fuel they need to push their limits.”
Last month, BodyArmor launched a major rebrand this month alongside its “Choose Better” campaign supported by athletes Connor McDavid, Sabrina Ionescu, Joe Burrow and CeeDee Lamb in its largest campaign and media spend to date.