C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
C4 Sport names NFL running back Saquon Barkley as its newest brand ambassador, tapping into athlete-driven marketing.
Sign Up to Our Newsletter
