How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Nutrabolt, an energy drink and supplements company, has picked investment banks to lead an initial public offering that could raise up to $1 billion, according to four people familiar with the matter.
C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
C4 Sport names NFL running back Saquon Barkley as its newest brand ambassador, tapping into athlete-driven marketing.
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