Nutrabolt
C4 Pushes Global Basketball Strategy as Energy Drink Market Heats Up
C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
CEO Corner: Nutrabolt’s Doss Cunningham on the Functional Beverage Boom
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
Recess Raises $30M Amid Functional Beverage Boom, Taps Ex-Nutrabolt Exec
Recess, a pioneer in the relaxation beverage space, raised $30M in Series B funding and named former Nutrabolt exec Kyle Thomas as co-CEO.
Nutrabolt Crosses $200M in Bloom Investment, Insiders See Likely Majority Stake
Nutrabolt has ade another significant investment into Bloom Nutrition a women-focused supplement and wellness brand.
Saquon Barkley to Lead New C4 Sport Campaign
C4 Sport names NFL running back Saquon Barkley as its newest brand ambassador, tapping into athlete-driven marketing.
C4 Energy Dares Athletes To ‘Drink at Your Own Risk’
C4 Energy has unveiled a bold new national campaign ad packed with athletes as the energy drink category gains momentum.
C4 Energy to Host Investor Kevin Hart & Reveal New Energy Drink Collection
C4 energy drink is set to host investor Kevin Hart in Las Vegas and unveil a new energy drink collection on Oct 8.
Bloom Nutrition Scores Investment From C4 Energy Owner
C4 maker Nutrabolt acquires a 20% stake in Bloom in a deal that sees the influencer-founded supplement brand raise $90 million in total.
High Energy Investment: Keurig Dr Pepper (KDP) Announces Investment in Nutrabolt
Keurig Dr Pepper (KDP) will invest $863 million in Nutrabolt in exchange for preferred equity and approximately a 30% stake.
