C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.
Under Cunninhgam's watch, Nutrabolt has grown from a niche supplement maker into a giant, with brands including C4 Energy and Bloom in its portfolio.
Recess, a pioneer in the relaxation beverage space, raised $30M in Series B funding and named former Nutrabolt exec Kyle Thomas as co-CEO.
Nutrabolt has ade another significant investment into Bloom Nutrition a women-focused supplement and wellness brand.
C4 Sport names NFL running back Saquon Barkley as its newest brand ambassador, tapping into athlete-driven marketing.
C4 Energy has unveiled a bold new national campaign ad packed with athletes as the energy drink category gains momentum.
C4 energy drink is set to host investor Kevin Hart in Las Vegas and unveil a new energy drink collection on Oct 8.
C4 maker Nutrabolt acquires a 20% stake in Bloom in a deal that sees the influencer-founded supplement brand raise $90 million in total.
Keurig Dr Pepper (KDP) will invest $863 million in Nutrabolt in exchange for preferred equity and approximately a 30% stake.
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