Pvolve Launches New Campaign, with Jennifer Aniston “Stronger Than Ever”
The newest brand campaign from the functional fitness company showcases how the A-list celebrity uses the platform to build strength and mobility
Pvolve has launched its latest brand campaign featuring spokesperson Jennifer Aniston. The celebrity credits Pvolve with making her “stronger than ever,” and encourages others to find a workout they love, regardless of age, gender, or fitness level.
“Moving my body has always been important to me, and as we know now from the data, strength training is of the utmost importance to staying healthy and active as we age,” Aniston said.
The company recently released its Healthy Aging Study, which examines the impacts of Pvolve’s signature fitness method on women between the ages of 40 and 60. The study found that Pvolve delivered more strength, balance, and flexibility to participants than the control group, which participated in 150 minutes of moderate-intensity physical activity weekly.
As of last month, the brand has had a 225% revenue increase over the past year, driven by its franchise strategy, scientific studies, and partnerships. In the past year, Pvolve has awarded around 50 franchise licenses and is developing around 40 locations across North America. Pvolve’s omnichannel fitness ecosystem also offers 1,400 on-demand classes, over 40 live classes per week through its Live Virtual Studio, and 40+ specialized workout series.
“Our method is designed to address the unique needs of women, who often face hormonal changes and life transitions that require special consideration in fitness, with an emphasis on building lasting strength,” stated Julie Cartwright, President of Pvolve. “Historically, many workouts have been built around men’s physiology, with women expected to adapt. So, we decided to take a different approach, though the workout is equally effective for men.”
The brand’s growth has been accelerated, likely due to Aniston’s support. The A-lister’s endorsement led to a 650+ increase in branded searches and a 40% boost in social media followers.
“After training with Pvolve for almost four years, I’ve learned there’s so much we can do to counteract the natural changes our bodies experience, and with the Pvolve Method, we can become stronger than ever,” Aniston said.