Peloton’s Newest Tech Bet: AI Digital Twins
Utilizing its digital twin technology, Twin Health will incorporate Peloton’s content library to recommend personalized workouts to members based on their unique profiles
A new partnership between Peloton and Twin Health is uniting the breakthrough technology of digital twins and fitness.
The healthtech company will now integrate the fitness brand’s content to integrate Peloton’s library of live and on-demand classes with Twin Health’s hyper-personalized AI digital twin care plan, the latest innovation in personalized wellness.
Here’s how that digital twin works: Twin Health’s technology creates a real-time model of your unique metabolism, drawing upon data from smart devices, lab results and meal logs. That model then provides personalized guidance on nutrition, movement, sleep and more, with the support of a clinical team.
With the help of Peloton, the AI digital twin will recommend specific workouts or content based on a member’s personalized metabolic health goals. That could look like low-impact cardio for a member focused on heart health, yoga for stress management or meditation to boost sleep quality.
The partnership arrives soon after a study published in the New England Journal of Medicine Catalyst found Twin Health’s AI Digital Twin to be an effective treatment for diabetes and weight loss without medications.
Twin members will receive a Peloton App One membership at no additional cost, with the option to add a reduced-cost Peloton Bike+ rental or a Peloton All-Access membership.
“At Peloton, we have long held that movement is medicine. Our interest in improving people’s health outcomes is about putting that belief into action at scale, which we can accomplish with Twin Health,” said senior vice president and general manager of Peloton for Business, Greg Hybl. “Together, we are pairing connected fitness and wellness with clinical care to unlock life-changing health outcomes for more people than ever before.”
The AI-centered collaboration comes on the heels of Peloton’s recent introduction of its new AI fitness coaching and personalized workout program, known as Peloton IQ.