New Luxury Activewear Brand Aims To Raise the Bar on Style
Phyt Lab, a new activewear brand founded by former elite athlete Amanda Bodette, is merging high-performance function with refined design
Performance wear is getting an upscale spin with Phyt Lab (pronounced ‘Fit Lab’), a new luxury activewear label built on the slogan “performance with class” and featuring premium materials that are fashion-forward but durable for intense workouts.
The collection of elevated essentials (think luxury joggers, performance hoodies and refined sweats) is available through Phyt Lab’s online store and at select luxury retailers nationwide.
“The intersection of athletic functionality and elegant design with luxury craftsmanship has always existed as an underserved market,” Phyt Lab CEO and former elite athlete Amanda Bodette said. “We’re creating apparel that honors both the technical needs of fitness enthusiasts and the aesthetic standards of luxury fashion consumers.”
The launch comes as the global sportswear market is projected to reach $128.41 billion by 2031, according to a recent market research report—driven by rising demand for activewear that seamlessly transitions between workouts and everyday life.
“At Phyt Lab, we are here to redefine what it means to dress for performance and presence,” Bodette said. “The level of craftsmanship, precision tailoring and fashion design we bring to fitness apparel is something the industry has yet to achieve. As we continue to develop and grow, we aim to set the standard. We are not here to follow trends; we are here to set a new standard of luxury that seamlessly merges fashion, function and class. We’re building something that respects the intelligence and sophistication of our customers. They understand that performance and elegance aren’t mutually exclusive, and our success depends on delivering both without compromise.”