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Top MADabolic Owner Shares Tips for Fitness Franchising Success
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Top MADabolic Owner Shares Tips for Fitness Franchising Success

MADabolic’s Rookie of the Year franchisee Ryan Svoboda gives his top three lessons for prospective fitness franchise owners

Ryan Svoboda, Owner and Managing Partner of MADabolic Southlake, Texas, has seen ups and downs in his first year of business, but he has continued to learn and grow through his tenure as a franchise owner. Svoboda was recognized as MADabolic’s 2023 Rookie of the Year this fall at the brand’s second annual Franchise Conference in Charlotte, North Carolina.

Svoboda grew up playing sports through high school and has long been passionate about staying active and leading a healthy lifestyle. After several years in supply chain management, he began to feel his career path was leaving his skillset underutilized, and he ventured into MADabolic ownership, seeking alignment between his skills and passion.

Under Svoboda’s leadership, MADabolic Southlake has witnessed strong growth since its opening its doors in March 2022. The gym opened with 50 founding members, which Svoboda grew to 200 within the year. Building a robust community that embraces MADabolic’s culture while fostering organic growth has been pivotal. His emphasis on hiring the right talent for specific roles has facilitated business and personal development.

“In his first year of business, Ryan has demonstrated all the qualities we look for in an excellent owner-operator and has become an emerging leader within our community,” said Brandon Cullen, MADabolic’s Co-Founder and Chief Concept Officer. “His work ethic, commitment to following the gameplan, and sense of humility have led to solid growth in Southlake over the last year, and I’m confident these attributes will continue to drive his success in his market.”

Reflecting on his first year in business, Svoboda candidly shares his top three lessons from MADabolic Southlake’s first year in operation: 

  1. Identify the Right Team

“I’ve learned to focus my time on the things I’m best suited for and to outsource other tasks I’m less strong at. For example, social media is a fantastic tool, but it’s not one of my strengths. I decided to bring on a Marketing & Community Relations manager to tackle this, and it’s one of the best operational decisions I’ve made since we opened our doors. I also tend to be more serious and direct, but it’s been great to have another personality balance my personality out. Different clients or potential members connect best with certain personalities, so I love that we’ve developed a team where everyone is encouraged to bring their true personality into their role. Curating that yin and yang within our team has been strongly correlated with our successes.”

  1. Take Your Time To Educate the Consumer

“MADabolic provides strength, structure, and accountability in a way most clients aren’t used to seeing. The best example is our locked door policy; we are committed to delivering a demo of the movements, an intentional warmup, and a one-on-one feel within a group class environment, all within 50 minutes. For clients’ safety and to maintain the trainer’s focus on helping clients move well on the training floor, we lock the door at the start of class.”

“While the 24 people who arrived on time love how this policy respects their time, the one person who gets locked out will have a difficult time buying into the system. But every interaction we have with a prospective client allows us to educate them on why we do what we do. We’ve seen a big change in clients’ mindsets over the last year as they begin to understand the value of this overall system and buy into our culture and approach to training. That said, initially, it’s a tough dance to uphold brand standards and be an outlier in the market without being so rigid as to be off-putting. It takes patience not to shove your beliefs at someone when you see a better way, but ultimately, helping clients along this journey is highly rewarding.” 

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credit: MADabolic

  1. Use the Resources Around You

“I’ve learned over the last year that you need to set your ego to the side in business ownership. It’s critical to stay curious, be constantly inquisitive, and accept that you don’t have all the answers. In the day-to-day, sometimes that means a member or trainer notices something in a way I hadn’t. Sometimes, my blind spots extend to larger, more structural issues. Being part of a franchise system has been helpful because no matter what comes up, there are support structures in place, from MADabolic’s corporate team to the other franchise owners within the network, so while I may be the only MADabolic owner in my immediate market, I don’t have to feel like I’m wading through uncharted territory on my own.”

Ready to learn more about what makes MADabolic the leader in barbell-free strength and conditioning? Request information at ttps://athletechnews.ownamad.com/ 

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