Move Over, Playtime: It’s Workout Time With Mom
Life Time’s latest on-demand class series brings moms and kids together for movement and fun, just in time for Mother’s Day
Life Time is tapping into the family fitness market with a new on-demand class series designed for mothers and children, expanding its digital footprint ahead of Mother’s Day via its complimentary Life Time app.
Dubbed the Moms and Kids collection, the fitness offerings range from 10 to 30 minutes. The launch coincides with Life Time’s Mindful May program, which promotes sustainable meditation and mindfulness habits during the month.
The Moms and Kids collection includes the following classes:
- Pilates Fusion with Jayme and her daughter Zo
- Mobility with Frances and her sons Boston and Porter
- Strength and Core with Ashley and her daughter Izzi
- ARORA Dance with Kaylee and her daughter Daisy
- DANZE with Becca and her daughters Brinley and Nori
“These new classes were incredibly rewarding to put together and make a great addition to the more than 100 complimentary on-demand classes we offer on the Life Time app,” Life Time executive producer of digital programming Jayme Zylstra said. “As a mom, I know just how impactful it is to model and share healthy habits, and these classes are an accessible way to do that together.”
Last month, the upscale athletic country club operator acquired High Performance Lifestyle Training, a wellness company known for immersive, in-person experiences. Life Time is expected to release its Q1 2025 earnings May 8.