Life Time veteran Jeff Zwiefel is leaving the athletic country club operator after nearly three decades, including many years as president and COO
Jeff Zwiefel, a longtime executive at Life Time who helped steer the company through more than two decades of expansion, is leaving the luxury fitness and wellness brand.
Zwiefel most recently served as a strategic advisor and health, wellness and performance executive at Life Time. Before that, he spent years as the company’s chief operating officer and president.
He announced his departure in a LinkedIn post on Friday afternoon, calling the move the close of “a truly meaningful chapter” and describing gratitude as “the word that keeps rising to the surface.”
“Closing this chapter at Life Time is deeply meaningful,” Zwiefel said in a statement to Athletech News. “I’m incredibly proud of the growth and transformation we navigated together over nearly three decades, especially the resilience and commitment of the team through periods of both expansion and challenge. I have tremendous respect and appreciation for (Life Time founder and chief executive, Bahram Akradi) and for the thousands of talented team members who continue to bring the brand’s mission to life every day.”
In recent years, Zwiefel has led Life Time’s Miora program, a clinic focused on longevity, performance and proactive health and offers GLP-1 weight loss medications. The concept is set to scale this year across several markets.
Looking ahead, Zwiefel signaled that his focus will remain on health, wellness and longevity, with an emphasis on platform-building and long-term value creation.
“What energizes me now is helping build and shape platforms that genuinely change people’s lives while also creating durable, differentiated business models that scale responsibly,” he said. “Going forward, I’m excited to partner as a strategic advisor, board member, strategic investor or fractional executive — working alongside leaders who are serious about impact, execution and long-term value creation.”
He added that he is already engaged in several advisory and consulting roles, including with ROR and the Health & Fitness Association, alongside public speaking.
