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Hydrow, Maker of $2,199 Rowing Machines, Seeks New Funds

Hydrow, Maker of $2,199 Rowing Machines, Seeks New Funds

  • Rowing-machine maker, like Peloton, offers streaming classes
  • L Catterton backed company last year, in talks to invest again

With U.S. fitness enthusiasts relegated to working out at home during the coronavirus pandemic, Hydrow, which makes rowing machines that use streaming video classes, is in talks to raise new funds.

The Cambridge, Massachusetts-based company is in discussions with investors including private equity firm L Catterton about raising at least $25 million, though the figure could be significantly increased to accommodate additional investors, according to people with knowledge of the matter. The company’s valuation hasn’t been finalized, but is slated to be more than $100 million in any deal, said the people, who asked not to be identified because the talks are private… READ MORE @ Bloomberg

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