Hydrow Joins Soho House Fitness Lineup
The celeb-backed connected rowing company is set to make waves at select Soho House clubs
Connected rowing brand Hydrow has partnered with international private members club Soho House to bring its full-body, connected fitness rowers to select locations around the world.
The partnership places the celeb-backed Hydrow alongside other premium fitness names already featured in Soho House gyms, including Technogym, Watson, Rogue Fitness and Peloton.
“We are thrilled to partner with the iconic Soho House brand to bring Hydrow’s unparalleled on-water experience of rowing to its members,” Hydrow president and CEO John Stellato said. “Rowing is the most efficient workout on the market, and we look forward to bringing our premium machines and immersive and authentic content to Soho House members around the world.”
While getting a full-body workout, users can immerse themselves in faraway destinations—from Alaska to Prague—virtually rowing through scenic waterways as they work up a sweat.
The high-end rowers will be found at Soho House Amsterdam, Soho House Berlin, Soho House Barcelona, Soho House Paris, Soho House Rome, Soho Farmhouse, Babington House, Shoreditch House, Brighton Beach House, Soho House Chicago, Soho Beach House Miami, Soho House Nashville, White City House and Soho Warehouse Los Angeles.
In addition to providing Soho House members access to its connected rowers, the Boston-based connected fitness company is extending a $500 discount to members if they purchase a Hydrow rower and have it delivered to their home.
Last spring, Hydrow acquired a majority stake in strength training and analytics company Speede Fitness and announced plans to create a digitally variable resistance product with adaptive feedback.