California Staple Hot 8 Yoga To Open First New York Location
The hot yoga chain is headed for the Empire State after making a name for itself out west with 12 studios
Hot 8 Yoga, a hot yoga brand with a 12-studio presence in California, is going coast to coast. The brand announced the launch of its next studio, set to open in New York City’s Brooklyn Heights neighborhood by the end of this summer.
“It’s like coming home for me,” said Vincent Nicoletta, founder and CEO of Hot 8 Yoga. “I left Brooklyn Heights after living there for many years to come to California 13 years ago to start Hot 8 Yoga. I can’t wait for all the Brooklyn peeps to light up our community with their magnetic energy.”
Hot 8 Yoga offers a variety of classes focusing on strength, flexibility and balance. Classes include Hot Yoga, Hot Power Fusion, Hot Power Yoga, Hot Yoga Sculpt (with weights) and Hot Yoga Barre. Over 100 classes take place each week at different intensity levels. Temperatures in studios range from 105-110 degrees during classes.
The Brooklyn Heights location will be at 57 Court St. in a space designed to fully cater to the yoga community. Along with its usual classes, the Brooklyn location will also house Yoga Teacher Trainings for those interested in becoming instructors.
Hot 8 Yoga’s other sites are in Beverly Hills, Culver City, Hollywood, Pasadena, San Francisco, Santa Monica, San Jose, Sherman Oaks, El Segundo, Woodland Hills and two in Los Angeles. The Brooklyn site represents its first the brand’s first studio outside California.
As community-oriented boutique fitness brands surge in popularity post-pandemic, Hot 8 Yoga will compete with brands such as franchise giant YogaSix, which offers a hot yoga class type and expanded its presence in New York last summer. However, high demand for the fitness and wellness modality argues both brands are primed for success. Yoga classes were among the top searched class-based fitness modalities in 2023, trailing only dance classes.