Gold’s Gym Launches First Hyrox Performance Center in Dallas

Gold’s Gym plans to expand the Hyrox Performance Center concept across additional locations

Gold’s Gym is partnering with Hyrox to open a dedicated Hyrox Performance Center inside its Little Elm location in the Dallas metro area.

The space will feature official Hyrox competition equipment, workshops and clinics led by Hyrox coaches and elite athletes and specialized group and individual training programs.

“For over 60 years, Gold’s Gym has defined strength,” Gold’s Gym co-ceo Danny Waggoner said. “Hyrox represents the next evolution—where strength meets performance. With the introduction of Hyrox Performance Centers, we’re continuing that legacy—combining elite performance equipment with our commitment to strength—for everybody and every goal. As the first national fitness brand in the U.S. to launch this concept in Dallas, we’re excited to bring it to more Gold’s Gym locations soon.”

A grand opening event will be announced shortly, according to the brands.

“As we continue to grow Hyrox on a global scale, we believe developing exceptional training and coaching facilities is key to the long-term success of the sport, and our partnership with Gold’s Gym is just the beginning,” Douglas Gremmen, global head of 365 at Hyrox, said. “We’re excited to see North America’s first HPC (High Performance Center) transform into a hub for community, culture and the highest standard of Hyrox training to prepare people of all fitness levels for race day.”

Hyrox launched its Performance Center concept late last year, offering fitness operators a new model to engage the growing number of consumers training for Hyrox events and become official affiliate gyms.

“I’m super proud that we’ve reached this milestone,” said Jörg Fockenberg, vice president of franchise and strategic expansion at RSG Group, the global fitness company that owns Gold’s Gym. “The partnership between Hyrox and Gold’s Gym opens new doors for athletes globally, creating unparalleled opportunities for training, competition and community growth in the fitness world. This is to be seen as a first step for the entire RSG Group, with more will follow in the near future.”