Funxtion, EGYM Partner To Boost Member Experience for Gym Facilities
Both CEOs of Funxtion and EGYM share the same vision: members should be front and center. EGYM will incorporate Funxtion’s personalized content into its member and training apps.
Funxtion, a B2B digital fitness content platform, has partnered with EGYM to improve the member experience for gym facilities, a collaboration that the companies say will revolutionize the fitness industry.
EGYM, a Munich-based smart gym equipment and software company, will incorporate Funxtion’s personalized content into its member and training app as a result of the partnership. EGYM solutions are currently used in 15,000 locations worldwide. The fit tech company reported 200% year-over-year growth at the end of last year, with plans to double its footprint in North America.
“Integrating Funxtion’s content Platform with our Member and Trainer Apps will not only unlock more business opportunities for our enterprise customers but will also elevate our end-user experience,” said Philipp Roesch-Schlanderer, CEO of EGYM.
Both Roesch-Schlanderer and Ernst de Neef, CEO of Funxtion, see fitness industry leadership as putting members at the center of the customer journey, but they recognize that it requires teamwork.
“We have always been looking for entrepreneurial companies led by management teams following the ‘better together approach’ versus ‘silo builders’. That is why we are excited to work with Ernst, Mendel and the Funxtion team,” explained Roesch-Schlanderer.
With over 20 years of experience, Funxtion’s CEO, an industry veteran, has witnessed gyms transforming from “place-orientated” to increasingly “personal-orientated,” where fitness members are working out in the gym, at home and even on the go.
“If we want to keep them loyal and engaged in this omnichannel journey, digital content is key. That’s why Funxtion and EGYM share a common ground: to enhance the member experience,” said de Neef.
Funxtion’s digital fitness content platform has helped gym group class attendance increase by 220%, the company said. Last year, the Netherlands-based company raised EUR 5.8 million in equity capital to accelerate its platform and fuel international growth, including in the U.S.
