Open a JETSET Pilates Franchise: What You Need to Know

JETSET Pilates was founded in 2010 by Tamara Galinsky after she experienced a more athletic, modern approach to reformer Pilates while living in London. She opened the first studio in Miami’s South of Fifth neighborhood with a clear vision: create a workout that delivered serious results while still honoring precision, control, and intelligent movement.

What started as a local favorite in Miami has evolved into one of the fastest-growing modern Pilates franchise brands in the category. JETSET’s signature 50-minute workout combines high-intensity, low-impact reformer programming with constant tension, seamless transitions, and purposeful variety designed to build strength, endurance, and consistency.

The brand is equally focused on experience. Studios are elevated, calming, and design-forward, pairing premium equipment with thoughtful hospitality and strong community connection. Every instructor completes JETSET Academy training to ensure consistent, technique-driven class delivery across the network.

JETSET began franchising in 2022 and has since expanded rapidly across the U.S. and internationally. Today, the brand has more than 400 locations in development and is on track for 175 studios open by the end of 2026.

What is your franchise’s unique selling proposition (USP)?

JETSET Pilates combines premium, results-driven reformer Pilates with a highly systemized operating model built for scalable growth. Our programming delivers a challenging but approachable workout that drives strong member retention and visit frequency through intelligent sequencing, constant tension, and low-impact athletic training.

Beyond the workout itself, the brand stands out through consistency and operational discipline. All instructors are trained and certified through JETSET Academy, ensuring a uniform member experience across the network.

For franchisees, JETSET offers a proven go-to-market framework that includes strategic site selection, structured presales execution, pricing integrity, operational KPIs, and centralized brand standards. We balance strong national systems with local flexibility, allowing owners to build meaningful community presence while operating within a highly refined model.

The result is a premium boutique fitness brand members trust and franchisees can scale with confidence.

How many units do you currently have? Additionally, how many new ones are opening per month and in which geographic areas are you most popular?

JETSET currently has 75 studios open and is opening approximately 8 to 10 new locations per month. We have more than 400 locations in development across the United States and internationally, with plans to surpass 175 open studios by the end of 2026.

Our strongest markets today include South Florida, Greater Houston, Dallas-Fort Worth, the New York metro area across NY/NJ/CT, Greater Philadelphia, and North Carolina, particularly Charlotte and Raleigh-Durham. These markets align well with our target demographic and real estate strategy, which performs especially well in premium suburban communities and urban village-style neighborhoods.

Internationally, JETSET has expanded into Melbourne, Australia, with early U.K. development centered around London.

What are the key revenue streams for franchisees?

Recurring memberships are the foundation of the JETSET business model. Studios launch with a structured Founders membership presale strategy designed to build a strong committed member base before opening.

In addition to memberships, franchisees generate revenue through class packs, drop-ins, private training sessions, semi-private instruction, retail sales, branded merchandise, and community partnerships. Retail continues to be an important contributor, particularly through branded apparel, grip socks, accessories, and studio-exclusive product drops.

Studios may also leverage select third-party platforms strategically to introduce new clients to the brand and fill excess inventory during lower-demand windows while maintaining pricing integrity.

This diversified revenue mix supports strong studio-level economics while creating multiple pathways for client conversion and retention.

How is your brand positioned for future growth and expansion in the next 5-10 years?

JETSET is positioned for disciplined, long-term growth supported by strong systems, infrastructure, and brand positioning within the modern Pilates category.

In the near term, the company is focused on continued domestic expansion across major metro markets and high-performing suburban corridors while also maintaining measured international growth within the U.K. and Australia.

Operationally, the brand has invested heavily in scalable systems including JETSET Academy, centralized marketing infrastructure, CRM and analytics platforms, standardized presales processes, and data-informed site selection.

Our long-term strategy is not simply to maximize unit count, but to build durable, high-performing studios with strong unit economics, consistent member experience, and scalable multi-unit ownership opportunities.

What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Furthermore, are financing or other fundraising options available?

JETSET partners with franchisees who can secure sufficient capital to support studio development, presales activity, and working capital needs.

The minimum financial requirements include:

• $500,000 minimum net worth
• $200,000 minimum liquid capital

Estimated initial investment ranges from approximately $525,540 to $748,575 depending on market, construction conditions, and studio configuration. This includes the franchise fee, construction and buildout, reformers and equipment, signage, technology, inventory, pre-opening marketing, payroll, and working capital reserves.

Ongoing fees include royalties, brand fund contributions, technology fees, local marketing requirements, and instructor certification/training expenses as outlined in the Franchise Disclosure Document.

To help franchisees move from signed agreement to grand opening with confidence, JETSET has partnered with a select group of lending vendors to deliver a robust and diverse financing options. Qualified candidates can access ApplePie Capital’s Core Loan and Recap & Grow products for conventional franchise financing, SBA Source for streamlined SBA 7(a), and a network of preferred bank lenders that work directly with JETSET on build-out, and multi-unit growth financing. Together, these partners offer franchise-friendly underwriting, competitive fixed-rate terms, and multi-unit commitment options designed to scale with operators from their first studio to their next location.

What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?

JETSET provides comprehensive onboarding, training, and ongoing operational support across every stage of the business. Franchisees and studio leadership teams participate in structured in-person and virtual training programs designed to create operational consistency, strong studio culture, and scalable business performance across the network.

Owners complete Franchise Business Operations Training focused on staffing, studio management, pricing strategy, KPIs, scheduling, member experience, and daily operational rhythms. General Managers and studio staff complete Operational Readiness Training to prepare for presales, launch execution, sales conversion, studio systems, and day-to-day operations prior to opening.

Instructor education is delivered through JETSET Academy, which includes coursework, practical assessments, continuing education, and technique-focused certification standards to ensure a consistent client experience across all studios.

Training is supported by our online LMS and resource center, which provides ongoing access to operational tools, SOPs, marketing assets, sales resources, and educational materials. In-person support is anchored through our JETSET HQ Support Center model, which we are expanding regionally, including a Dallas location opening later this year.

Franchisees also receive:

• Structured pre-opening timelines and launch support
• Presales and grand opening marketing playbooks
• CRM, SMS, and email automation frameworks
• Social media and creative asset toolkits
• Real estate and site selection guidance
• Approved vendor relationships
• Access to approved digital marketing partners
• Ongoing operational coaching and business reviews

The goal is to provide franchisees with the systems, infrastructure, and support necessary to launch successfully, operate efficiently, and scale with confidence.

Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?

Yes. Each franchisee receives a protected territory defined within the Franchise Agreement.

Territories are established using demographic, population, and market-specific considerations designed to support long-term unit performance. JETSET does not place another studio within an existing protected territory.

In higher-density metro areas, multiple territories may be developed strategically across the market. Qualified multi-unit operators may also secure additional adjacent territories through development agreements tied to performance milestones and opening timelines.

Before approving additional locations, the company evaluates spacing, market demand, operational capacity, co-tenancy patterns, and cannibalization risk to help protect long-term unit economics.

Can you provide any pertinent financial performance details that would assist potential franchisees?

Our 2025 financials show strong unit economics. As disclosed in Item 19 of our Franchise Disclosure Document, studios reported average unit volume of $1,137,299, with average studio-level EBITDA of $349,103.

We also disclose early ramp indicators. New reporting studios generated average total presales revenue of $60,748, with a median of $55,904, which says a lot considering average revenue breakeven is ~$45-50k. After opening, reporting studios averaged $67,276 in gross revenue in their first full calendar month, increasing to $82,535 in month two and $101,182 by month twelve.

JETSET is designed around a low fixed-operating model with compact footprint, standardized buildout and equipment package, lean manager-led staffing structure, and centralized marketing and technology support to help keep fixed costs predictable. Item 7 estimates the initial investment between $525,540 and $748,575, inclusive of buildout (net of tenant improvement allowance), equipment, technology, pre-opening expenses and working capital.

These figures reflect historical performance disclosed in our FDD and are not a guarantee of future results.

What are the key contact details for reaching out to your company and exploring potential collaboration?

To learn more about JETSET Pilates franchising opportunities, visit jetsetpilates.com/franchise.

Prospective franchisees can review FAQs, brand information, and financial qualifications, then connect directly with our franchise development team to begin the conversation.