Fireside Chat: Xponential’s Sarah Luna on Digital Tech & B2B Partnerships

Luna, the President of Xponential Fitness, also discusses the brand’s recent acquisition of Lindora and its franchising strategy

In this “Fireside Chat,” video, Sarah Luna, President of Xponential Fitness, the largest global franchisor of boutique fitness and wellness brands, joins Athletech News Founder and CEO Edward Hertzman to discuss the brand’s goals and strategies.

Luna and Hertzman explore the different avenues Xponential has taken to make boutique fitness and wellness accessible to everyone, including its emphasis on digital tech, XPASS membership system and push into wellness. Xponential’s recent acquisition of Lindora and its franchise strategy are discussed as well.  Watch the full interview for expert commentary on the following:

• New moves to help franchisees
• Applying tech in compelling ways
• Reaching new audiences through strategic partnerships

Key Talking Points:

• (0:00 – 0:33) Introductions
• (0:33 – 1:52) Xponential’s goals for 2024
• (1:52 – 4:28) Tech’s role in making Xponential stand out
• (4:28 – 7:16) Upgrading and integrating XPASS
• (7:16-10:16) What Xponential looks for in partnerships
• (10:16-12:09) Changes as the brand gets into wellness
• (12:09-15:50) Upgrading the supply chain to better help franchisees
• (15:50-16:17) Wrap-up