Fireside Chat: Body Fit Training’s Duncan Cork on Scaling a Global Fitness Franchise
Partnership
Sponsored By Xponential Fitness
In this latest “Fireside Chat” video, Body Fit Training (BFT) President Duncan Cork joins Athletech News Founder and CEO Edward Hertzman to discuss how his brand brings an elite athlete training experience to an everyday consumer.
Cork and Hertzman speak on how Xponential assists BFT as its parent company, the brand’s distinct franchising principles and its partnership with HYROX. The two also break down what’s behind some of BFT’s most impressive metrics, such as its weekly member attendance, in this detailed and informative sit down.
Watch the full interview for expert commentary on the following:
- Scaling domestically vs abroad
- Not investing in fads while still being adaptable
- Importance of building community
Key Talking Points:
- (0:00 – 0:52) Introductions
- (0:52 – 4:08) Explaining BFT’s early growth
- (4:08 – 6:48) Cultural differences in fitness
- (6:48 – 12:18) Xponential’s role with BFL
- (12:18 – 14:58) Monitoring consumer preferences
- (14:58 – 19:03) What drives BFT’s engagement
- (19:03 – 27:57) Turning growth challenges into opportunities
- (27:57 – 30:10) Predicting BFT’s future
- (30:10 – 33:56) Thoughts on future of boutique fitness