Open a Body Fit Training Franchise: What You Need To Know
Founded in 2017 in Australia by fitness industry veteran, Cameron Falloon, Body Fit Training is an internationally acclaimed group strength & functional training brand, offering a coach-led, inclusive program across 14 workouts centered in sports science for all fitness levels.
BFT uses a science-based approach that leverages proprietary studio & wearable technology to drive individual member health goals with 8-week, progressive programming that trains a different energy system and different muscle types every day to diversify movement patterns.
By combining cardio with resistance programs, members benefit from training a different energy system and different muscle types every day to diversify movement patterns that aim to reduce fat and create lean muscle.
Members get the very best, most effective workout by learning how to fully utilize the best-in-class equipment BFT offers, from barbells, squat racks, kettlebells, slamballs, plyometric boxes, and battle ropes, to resistance bands, Concept 2 SkiErg’s, RowErgs, and bikes.
What is your franchise’s unique selling proposition (USP)?
Centered around a strong community in a coach-led environment, BFT uses a science-based approach that leverages proprietary studio & wearable technology to drive individual member health goals with 8-week, progressive programming that trains a different energy system and different muscle types every day to diversify movement patterns.
With almost 300 studios open across eight countries, BFT has a global presence with proven success and is now delivering on the huge consumer demand for science-based strength training in North America as awareness for longevity and overall wellness is at an all-time high. As an Xponential brand, BFT has the platform, playbook, and scale that can allow franchise owners to build their own success as a BFT Franchise Owner.
How many units do you currently have? How many new ones are opening per month and in which geographic areas are you most popular?
With 300+ locations across eight countries, BFT has a global presence and has seen strong growth in its North American launch with studios opening across a variety of markets including a number of cities in Texas, California, Arizona, Utah, Nevada, Nebraska, Tennesse, Colorado, Georgia, among others.
What are the key revenue streams for franchisees?
The BFT franchise opportunity offers a recurring revenue model where the main revenue stream is monthly membership dues. There is also a revenue stream from retail sales from the boutique in each studio revenue.
How is your brand positioned for future growth and expansion in the next 5-10 years?
BFT is perfectly positioned to continue leveraging the growing consumer demand for inclusive strength training that is science and technology driven in warm, welcoming environment and its incredible health benefits for increasing lean muscle and promoting longevity. As an Xponential brand, BFT has the platform, playbook and resources to effectively scale the brand globally.
What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Are financing or other fundraising options available?
Minimum liquid capital required: $100,000
Net Worth: $500,000
Initial Investment Range: $294,836 – $499,236
Royalty: 7%
Marketing Fund: 2%
Financing: Via approved third parties
What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?
We believe extensive and ongoing training and support is pivotal for success as a BFT Franchise Owner and BFT has the resources and network to ensure continued growth & support for franchise owners. From the minute a franchise agreement is signed, we guide every step of the way through the entire opening process, from site selection, lease negotiation, and construction, to recruiting your studio staff, activating your membership sales process and marketing your studio.
We provide extensive ongoing training, weekly & monthly update webinars and one-on-one support as a studio matures.
Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?
Using the best territory mapping software in the industry, we are able to curate a territory proposal for our franchisees to develop their studio or studios within their market.
The development area that a franchisee ultimately moves forward with is protected for multi-unit expansions while determining sites for each of the studios to scale. Once a studio has a site determined, an exclusive radius protection is established of a 2-mile radius or population density of 50,000 people (whichever is greater) around that studio. Another franchisee cannot open within a protected radius or development area of a franchisee.
Can you provide any pertinent financial performance details that would assist potential franchisees?
Our business model is a recurring revenue-membership model with the addition of retail sales. The Corporate Team is also focused on finding ongoing opportunities to drive incremental revenue for studios including through strategic partnerships e.g. Optum, Gympass, American Specialty Health, Classpass and lululemon.
During the due diligence of the Discovery Process, franchise candidates are able to validate with existing franchise owners about their experience, how their studios are doing, and how much are they making – in parallel with reviewing the franchise disclosure document.
What are the key contact details for reaching out to your company and exploring potential collaboration?