F45 Workouts Added to 100M+ Samsung TVs
A deal between the functional fitness franchise and Samsung Electronics gives F45 access to a massive audience
F45 Training and Samsung Electronics have partnered to bring the Mark Wahlberg-approved and science-backed functional fitness franchise’s workouts to Samsung Daily+ users, giving them free access to a vast library of cardio, strength, hybrid and recovery offerings.
The partnership puts F45 Training on all Samsung TVs and future releases, with additional fitness content planned for the coming months.
“Our objective is to create a central hub that offers fun and unique workouts to help each of our users achieve their personal fitness goals,” said Demian Hyun, vice president and head of the experience planning group of the visual display business at Samsung Electronics. “Partnering with F45 Training on Samsung Daily+ underscores our commitment to delivering digital health experiences and improving consumers’ well-being.”
F45 CEO Tom Dowd noted that while starting a fitness journey can feel overwhelming and intimidating, the functional fitness franchisor’s 45-minute workouts can benefit anyone. It’s also an easy opportunity for newcomers to experience the boutique fitness brand.
“Utilizing the power of technology through this new partnership with Samsung Electronics, users can experience the life-changing F45 Training workouts from the comfort of their homes while preparing them, if they choose, to join the incredible F45 fitness community as they build confidence so they can seamlessly transition to in-person training at one of our many worldwide studio locations,” Dowd said.
Samsung Daily+ app users can also access F45 Life, a section that offers motivating content and links to nearby F45 studios.
F45’s chief marketing officer Brian Killingsworth told Athletech News that the launch of the F45 Training app on Samsung TVs is a major milestone, making F45 the first functional training franchise available across a global reach of over 100 million TVs.
“This partnership gives us an unparalleled opportunity to introduce our science-backed workouts to a massive new global audience,” Killingsworth said. “We know that once people experience the F45 difference—from our innovative training methods to the sense of community—they’ll be hooked.”
“That’s why we’re adding new workouts weekly, ensuring there’s always fresh content to keep them engaged and motivated,” he added. “We’re excited to bring F45 into living rooms worldwide.”
