F45 Adds Hyperice Recovery Tech to Select Studios
F45 taps Hyperice to elevate recovery offerings, giving members access to massage guns and compression tech
F45 Training has partnered with recovery tech brand Hyperice to bring its high-performance wellness tools to select studios worldwide, marking the latest move by the functional fitness franchise to expand its offerings beyond group workouts.
The collaboration gives F45 members access to Hyperice products, including the Hypervolt massage gun, Normatec compression boots, Vyper vibrating foam rollers and Hypersphere massage balls.
“At F45 Training, we know recovery is just as important as the workout itself,” FIT House of Brands CEO Tom Dowd said. “Training for overall wellness, longevity and improved fitness levels requires a balanced approach that includes proper recovery to prevent injuries and enhance performance. Scientific research supports that maximized recovery improves muscle function, increases flexibility and reduces the risk of injuries from overuse. By partnering with Hyperice, we are providing our members with more tools to train smarter and recover faster.”
The partnership reflects a growing trend in the fitness industry as gyms and studios integrate recovery and performance tech into their offerings to attract and retain members. It also aligns with FIT House of Brands’ new identity, introduced in March, which unifies its portfolio of brands, including FS8 and Vaura Pilates, under a wellness-focused umbrella and supports holistic initiatives like the addition of cold plunges and infrared saunas at select locations.
“Over time, we’ve seen consumers take an intentional approach to their overall wellness routine by investing in warm-up and recovery modalities that help improve their performance,” Hyperice CEO Jim Huether said. “We’re excited to partner with F45 Training and combine their functional training with our best-in-class technology to prioritize warm-up and recovery for their community of members.”
