CryoBuilt CEO Talks Cryotherapy Industry, Being American-Made in 2025

Marcus Wilson speaks to ATN about how CryoBuilt’s American-made, electric cryotherapy systems are setting new standards for safety, innovation and sustainability

A recent study published in Advances in Rheumatology investigated the effects of whole-body cryotherapy (WBC) on fibromyalgia (FM) patients and healthy controls. The purpose was to determine the clinical and molecular effects of WBC, specifically focusing on changes in pain, disease activity and cytokine levels. The results showed that serial WBC treatment significantly reduced pain and disease activity after just three and six sessions.

Researchers described the treatment as a fast-acting and effective short-term treatment for fibromyalgia by reducing pain and disease activity. So, it’s no wonder why cryotherapy has gained popularity. But it is not only for treating disease. The treatment is being used by professional athletes, fitness enthusiasts and anyone looking to elevate their wellness practices.

Leading the industry with new innovations is CryoBuilt, based in Sacramento, California. Marcus Wilson, the company’s co-founder and CEO, sat down with Athletech News to discuss the company’s innovation and how it differs from other technologies in the market. 

Athletech News: Why did you decide to create CryoBuilt, and how has your technology evolved since its inception?

Marcus Wilson: CryoBuilt was born out of decades of expertise in ultra-low-temp refrigeration within my family. When we looked at the cryotherapy industry, we saw a gap: most systems relied on nitrogen, which was expensive, inconsistent and raised safety concerns. We set out to change that by creating safe, reliable, and fully electric solutions.

Today, CryoBuilt has evolved into the leading American-made cryotherapy company, with technology that includes integrated monitoring, app-based controls and innovations shaped directly by feedback from pro sports teams and wellness centers nationwide.

ATN: CryoBuilt takes pride in being an American-made brand. How has manufacturing in the United States influenced product quality, innovation and customer trust?

MW: For us, “American-made” was never up for debate. Manufacturing in the U.S. gives us direct control over quality, allows us to innovate faster and keeps our supply chain reliable. Customers trust that they are investing in a product that’s not only engineered and built here, but also supported by a team that stands behind every system.

To us, American-made means durability, accountability and pride in delivering the highest standard of cryotherapy technology.

ATN: What sets CryoBuilt apart from its competitors in the fast-growing cryotherapy market?

MW: CryoBuilt stands apart as the coldest, safest and most reliable electric cryotherapy system available today. We are the only large-scale U.S. manufacturer, with hundreds of systems installed nationwide and trusted by professional teams, elite athletes and leading wellness centers.

Beyond the technology, what sets us apart is our commitment to service and support — customers know we’re here for them long after installation. Being U.S.-based strengthens that advantage, allowing us to deliver faster, respond quicker and build lasting relationships that competitors simply can’t match.

ATN: With so much focus on environmental impact today, how does CryoBuilt ensure its products are energy efficient and environmentally friendly compared to traditional cryotherapy systems?

MW: Traditional cryotherapy chambers rely on liquid nitrogen, which is costly, inefficient and environmentally taxing. Our systems are fully electric and designed for maximum energy efficiency, operating for just a few dollars a day. By eliminating nitrogen, we remove both the emissions and the logistical waste tied to refills and transport.

Electric cryotherapy is cleaner, safer and more sustainable — and we’re proud to lead the industry toward a future where innovation and environmental responsibility go hand in hand.

ATN: How do you maintain strong relationships with customers in a variety of industries, and what role does being American-made play in delivering customer satisfaction?

MW: CryoBuilt serves a diverse customer base, from professional sports facilities to wellness centers and luxury spas. What unites them is our commitment to building lasting relationships through personalized support, ongoing training and innovative service programs like CryoCare+, which offers peace of mind with all-inclusive coverage.

Being American-made means we can respond quickly with parts, service and direct communication — something our customers consistently tell us sets us apart and keeps them confident in their investment.

ATN: How has the Chillybox investment played out so far? Do you see other future deals down the road?

MW: The Chillybox investment has been a smooth and welcome addition to our portfolio, allowing us to expand our capabilities and better serve both new and existing customers in the residential and light commercial spaces with a more affordable option.

We’re always open to exploring new investments that align with our mission and add strategic value, so I wouldn’t rule out further moves down the line.

ATN: Looking ahead, how do you see CryoBuilt and evolving and expanding over the next five to ten years?

MW: As we continue advancing our current product lines, our focus is on making cryotherapy more accessible than ever. That means expanding pricing options so customers can find a solution that fits both their budget and their needs. International growth is a key priority, with strong adoption in regions where wellness and longevity are becoming central to everyday life.

We’ve also introduced an affordable system designed for home use, tapping into the growing demand for at-home wellness experiences and offering a more sustainable alternative to cold plunges. Looking ahead, our goal is for CryoBuilt to be synonymous with cryotherapy worldwide — recognized not only as the leader in innovation, but as the company bringing the benefits of this technology to more people, in more places, every day.