CrossFit & YETI Extend Official Partnership Through 2027
YETI will continue as the Official Drinkware and Cooler of the CrossFit Games and sponsor new grassroots initiatives
CrossFit and YETI are extending their long-standing partnership through 2027, reinforcing YETI’s role as the Official drinkware and cooler of the CrossFit Games. The two brands have worked together for over five years, and this renewed agreement cements their shared commitment to performance, durability, and community impact.
“YETI continues to deliver best-in-class products that offer a durable and effective design,” said a CrossFit spokesperson. “They are a perfect partner to support the CrossFit community.”
In addition to supplying coolers and insulated drinkware to athletes and Games staff, YETI will also serve as the presenting sponsor of CrossFit’s inaugural Community Cup, an initiative celebrating excellence among local affiliates. As part of this program, YETI will donate $30,000 in product to Affiliate Owners around the world.
“YETI is built to support some of the toughest people and pursuits in the world,” said Bill Neff, Head of Marketing at YETI, “so it’s been exciting to watch the CrossFit community embrace our brand and gear.”
Together, CrossFit and YETI will continue delivering high-performance gear to match the energy and grit of the world’s fittest community.