CrossFit Names Saatva Official Sleep Partner
WODs to REM: Saatva will be on-site at the upcoming CrossFit Games, giving affiliate owners access to exclusive offers and discounts
CrossFit has inked a new partnership with Saatva, naming the luxury sleep health company its official sleep and recovery partner in a bid to elevate the role of rest in athletic performance.
The deal positions the American-made Saatva as the official mattress, bedding and restorative sleep partner of CrossFit and the CrossFit Games. It also makes the upscale mattress company the presenting sponsor of “Rest Day,” a component of CrossFit’s Workout of the Day series aimed at promoting recovery.
“Sleep is the foundation that allows athletes to train hard, recover fully and perform at their best,” CrossFit vice president of global partnerships Greg Schwartz said. “Partnering with Saatva reinforces our commitment to the holistic health of our community — not just how we move or eat, but how we rest and reset.”
As part of the agreement, Saatva will be on-site at the 2025 CrossFit Games in Albany, New York, from Aug. 1–3, where attendees can test the company’s premium mattresses and bedding. CrossFit affiliate owners will also gain access to exclusive discounts.
“Partnering with CrossFit presents a powerful opportunity for Saatva to champion our commitment to restorative sleep and wellness,” Saatva founder and CEO Ron Rudzin said. “CrossFit athletes exemplify peak performance and discipline, and we’re proud to support their recovery with handcrafted products designed to optimize rest.”