Club Automation, Epifany Help Fitness Businesses Create Custom Surveys
Fitness operators can now use Epifany to create custom surveys and tailor questions to their members to receive actionable insights
Daxko, a software and integrated payments solutions provider for the health, fitness and wellness industry, has joined forces with Epifany, a custom online survey builder that enables businesses to gather high-quality customer data and feedback.
As a result of the collaboration, Daxko’s member-based fitness clients will benefit from increased member engagement and enhanced business performance via the new integration between Epifany and Club Automation, Daxko’s management solution for member-based fitness businesses.
Custom Surveys
As part of the integration with Club Automation, fitness facilities can use Epifany to create custom surveys and tailor questions to receive actionable insights. For example, a club may create a survey for a specific customer segment and use responses for relevant offers or calls to action. Club Automation users can target surveys to new clients, trial members and even lapsed members to learn about different customers and drive retention and engagement.
Since survey responses are stored in the Epifany dashboard, fitness businesses can review data and identify member trends or directly engage with member feedback, signaling that their responses are valued and heard. A lead generation tool is also available on the Epifany platform, along with executive-level reports to assist with decision-making.
“We understand that a single, standard survey won’t capture the nuances of diverse user segments,” said Stephen Morgan, executive vice president of business operations at Epifany. “Epifany works closely with our partners to customize and automate surveys to the individual user segments that matter the most to them. Our easy-to-use dashboard helps businesses gather and respond to critical feedback that helps their businesses grow.”
Real Business Insights
Tending to the ever-changing trends in fitness and health is tricky enough, so having deep insight into the minds of members can help transform a business and take it to the next level.
Using a unique, results-oriented feedback platform, Epifany looks at respondents holistically, recognizing that responses from a first-time club visitor will likely differ from those of a long-time member. This approach is what Epifany says sets it apart from competitors. Instead of a one-size-fits-all model, the business intelligence solution takes into account the nuances of members as it seeks insightful answers.
“Epifany isn’t just another feedback tool; it’s a game-changer for fitness businesses,” said Wendy White, chief marketing and partner officer at Daxko. The software and payments provider has a global approach, serving 55 countries and over 25 million members with its brands such as Zen Planner and SugarWOD.
“This partnership provides our customers with a dynamic solution for gathering critical insights and strengthening their member relationships,” White added.
