Wellness
Wellness Means Business With a $1.1T+ Opportunity for Collaboration
Wellness consumers now command over $1.1 trillion in U.S. buying power, creating a massive opportunity for brands willing to collaborate.
Two Spoons Launches High Protein Ice Cream for the GLP-1 Era
Two Spoons Creamery, a new high-protein, zero-added-sugar ice cream brand, is targeting GLP-1 users with four indulgent flavors.
Thorne Launches Sports Performance Line, Taps Tennis Pro for Campaign
Pro tennis star Ben Shelton has partnered with Thorne to spotlight its new line of on-the-go sports supplements, such as Daily Electrolytes.
New Study Links Cold Exposure to Cellular Anti-Aging Benefits
A new study links cold exposure to improved cellular function and longevity, while the cold plunge market heats up.
Older Adults Feel Less Sore After Exercise, Study Finds
New research reveals adults 35+ experience less muscle soreness from exercise faster than younger individuals.
Non-Alcoholic Beer Market To Hit $35B by 2032
The non-alcoholic beer market is projected to hit $35 billion by 2032, fueled by Gen Z, sober-curious trends, and rising demand for wellness.
Crafting Strategic Wellness Spaces Beyond the Workout
Gyms are now designing recovery spaces as intentionally as they do training areas in this new age of wellness and fitness.
Gen Z’s Down To Use AI To Feel Better After Festivals
A Lifesum survey reveals most Gen Z festivalgoers feel drained but many are open to using AI to track hydration, nutrition and recovery.
Hotworx Turns Up the Heat on Stress With 50% Off Deal
Infrared fitness franchise Hotworx celebrates Stress Awareness Month with 50% off enrollment for new members.
Pelvic Health Goes Digital With Re-Centre’s Hypopressives App
Re-Centre has launched the Hypopressives app, featuring 350+ workouts for pelvic floor health, postpartum recovery and core strength.
