Wellness
Hims & Hers To Acquire Digital Health Platform Zava
Hims & Hers is acquiring European digital health firm Zava in an all-cash deal, marking its expansion into Germany, France and Ireland.
amplifyeP24 Launches With Focus on Protein Absorption, Not Intake
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Celsius Rebrands Functional Energy With Biggest Campaign Yet
Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.
The Wellness Gold Rush Is On: 6 Hot Spaces Set To Explode
Wellness is now a $2 trillion global industry—and it's only growing. A new McKinsey report highlights six fast-rising categories.
Modest Weight Loss in Midlife Can Slash Risk of Disease & Early Death, per Study
New research from links modest, nonpharmacological weight loss in midlife to lower long-term risks of chronic disease and early death.
AG1 Expands Beyond DTC With Nationwide Launch at Costco
Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.
Dave Asprey, Essentia Launch Biohacking Mattress System
Dave Asprey and Essentia have introduced a biohacking sleep system featuring EMF protection and performance-enhancing materials.
Prenuvo’s Polaris Study Suggests Whole-Body MRI Could Fill Gaps Left by Current Cancer Screening Guidelines
Presented at AACR 2025, the Prenuvo study highlights the potential of proactive MRI screening in detecting overlooked cancers and other serious conditions.
Pvolve and Tally Health Launch ‘The Longevity Formula,’ Blending Functional Fitness With Aging Science
Pvolve's new 6-month program combines personalized movement, epigenetic testing, and pro-longevity supplements to help users optimize their lives.
Meet Swet: The Mobile Sauna Turning Up the Heat on the Social Wellness Scene
Swet brings a mobile sauna and ice bath experience to festivals and events, tapping into demand for alcohol-free, wellness socializing.
