Fitness
Pure Barre Launches “Platinum Barre” & “First 10” Challenge
Pure Barre has launched two challenges to kickstart 2025 designed to engage and inspire new and current members.
Soba Golf Unites Mental Health & Athleticism
For personal trainers exploring unique ways to integrate wellness and community into their offerings, Soba Golf presents a unique case study.
The Wearable Set to Shape Baseball Training
Boston-based Pison has set out to transform baseball training with a new wearable device to give players an edge.
Orangetheory’s Annual Transformation Challenge Returns
Orangetheory's 8-week 2025 Transformation Challenge has kicked off, centered on body fat reduction and muscle gain.
Pvolve & Jennifer Aniston Kick Off 2025 with Strength Challenge
Pvolve’s has launched 'Strength Redefined,' a six-week workout program inspired by Jennifer Aniston’s fitness routine.
Quick Stats and Facts: The Future of Fitness is Connected
ATN has compiled quick stats and facts about the future of fitness, highlighting the market, industry growth, tech and more.
TechnoGym is Fueling the Great Comeback of Strength Training
Technogym is changing strength training through functional training, which focuses on movements involving multiple muscle groups and joints.
Too Much Sitting Harms Heart Health, Even for Active Individuals
A new study reveals that sitting for more than 10.6 hours a day significantly raises heart health risks, even for fit people
EoS Fitness Levels Up with Cute and Motivational Mascot
Rapidly growing HVLP operator EoS Fitness has debuted Will Power, a cute new mascot headlining its new brand evolution.
Strength, Saunas & Supplements to Lead 2025, Life Time Finds
Life Time's 2025 Wellness Survey reveals key trends in health and fitness, giving a glimpse at what's top of mind for consumers.
