Deuser and Straffr have forged a strategic partnership to advance the resistance bands space with a tech-forward approach.
London-based Magic AI has landed $5 million for its AI-powered hologram fitness mirror which has attracted several athlete ambassadors.
The Pvolve Black Friday Sale is back -- we've rounded up the best deals to shop from the Jennifer Aniston-loved functional fitness brand.
In today’s wellness-focused landscape, Power Plate is the key to transforming gym recovery spaces into holistic solutions
Italian fitness equipment giant Technogym will serve as the official supplier for its tenth Olympic Games.
Makers of a reformer that comes with a touch screen and tracks metrics like heart rate, Reform RX is looking to transform Pilates equipment.
Discover how HUMAN TOUCH empowers fitness facilities with massage chairs designed to enhance health, speed recovery, and reduce stress.
Those inspired by Tyson vs. Paul or Serrano vs. Taylor may want to check out FightCamp's Black Friday deal.
F45 continues to roll out new initiatives under Tom Dowd. The latest being Functional Racks in partnership with Rep Fitness.
Working out with TRX Training equipment does more than just make you look good; it helps you live longer, better.
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